Choose your Mood on the go!

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aroma, Aroma2go, blog, design, diffuser, fragrance, Franziska Josteit, In-Imitable, marketing, My Mood, perfume, scent, technology, togo, USB

I see more and more USB stick aroma diffusers popping up at the moment!

Basically for your laptop at work, for the car during a ride, at home etc.

You need an uplift at work? Take the My Mood “Feel Uplifted” USB stick and let the aroma get to your brain quickly.

If you rather need to focus, put the “Focused” USB stick in your laptop.

Aroma2go is another company playing the same game. It’s surely a new on-the-go trend with fragrances.

Do you guys also see those products on the shelfs? Yours, Fran

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Cocktail Balls – new formats hitting the market

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aroma, Aspirin, balls, blog, cocktail, flavor, format, fragrance, Franziska Josteit, In-Imitable, innovation, Patron, perfume, perfumery, scent, tequila

Designed by the Tequila Patron brand, these ping pong balls are loaded with citrus and herbs. Once in contact with alcohol or soda, the balls aromatize your drink perfectly by forming a cloud of bubbles.

A little sexier than an Aspirin in a glass of water!

For the moment, they are only available in one bar in Virginia, US. But the idea is great and I am convinced that we will quickly find these balls in our bars and supermarkets.

Why not??? Its a simple idea that goes viral because of the fun factor! Yours, Fran

Inhaling history and smelling the future

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Amsterdam, aroma, blog, Caro Verbeek, fragrance, Franziska Josteit, history, In-Imitable, Mediamatic, Odorama, perfume, PhD, Royal Academy of Arts, scent, smell, TED

Caro Verbeek is an art and smell historian, curator and author with a focus on modern, olfactory and tactile art. She is currently a PhD candidate at VU University with the project ‘In Search of Scents Lost – Reconstructing the Aromatic Heritage of the Avant-garde’. She teaches the course ‘The Other Senses’ at the Royal Academy of Arts (The Hague) and moderates the monthly ‘Odorama’-platform at Mediamatic Amsterdam.

Here is her TED talk about historical and futuristic smelling:

A picture says a thousand words, but maybe a smell holds a thousand images… Let’s stay curious! Yours, Fran

The new bitter trend

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aroma, beverage, bitters, Black Label, blog, fragrance, Franziska Josteit, herbal, hops, Hopwater, In-Imitable, Mountain Dew, natural, perfume, scent, Seedlip, soda, UK, US

The war on sugar means the demise of sticky, gourmand fragrances in personal care also home care. New signals that bitter could be edging into popularity include the following examples:

In the US, Mountain Dew has launched a new variant called Black Label, which is “crafted with herbal bitters”.

Seedlip, a new sophisticated non-alcoholic beverage from the UK combines individually distilled barks, spices and citrus peels.

Hopwater from the US is a “refreshing all-natural craft soda with the aroma and pleasing bitterness of hops”.

The slogan of Hopwater “it’s a little bitter, just like us” says it all… Enjoy the week! Yours, Franziska