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The New Black is the London branch of a high-end coffee chain, where consumers not just pick up coffee, but they learn more about the beans & the process of coffee brewing.

Bildergebnis für the new black london

The New Black is a revolutionary coffee experience, where the different flavours and characteristics of worldwide artisan coffees and teas can be celebrated and enjoyed in one place.

Bildergebnis für the new black london

This place seems to take the Starbucks experience to a next level! Customer education and therefore involement is the trick to success! Yours, Fran