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A few days ago I’ve been at the Dutch Design Week in Eindhoven and i saw this inspiring concept of a young Dutch designer called Naomi Jansen, who wants to change the way of thinking in the healthcare sector.

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She founded a company called Genees-Smakelijk based on the fact that industrial food makes 10% of our population sick. Our eating habits have more influence on our bodies than we might think.

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Consequently, Naomi suggests that we should give patients pure natural ingredients that have a known effect on the health instead of giving chemical pills again.

Simple, but powerful approach! Well done! Yours, Fran