This September 2016, a new, independent perfume house has opened in Paris called Parle Moi de Parfum, a name which is to be understood to function as a motto: to talk about perfume – and nothing else. They debut with a catalogue of eight perfumes.
The brand was created by Benjamin and Romain Almairac, the two sons of renowned perfumer Michel Almairac. The boutique was designed by Elisabeth Almairac. It is a family affair with roots in the perfumery tradition of Grasse – the Robertet company in particular – and a flagship store in Paris.
A perfumery lab is part of the interior decor with a junior perfumer present at all time. A wall with dozens of ingredients is like a customer-oriented perfumer organ created with a didactic purpose in mind. You will be able to smell isolated ingredients to understand better how they are blended within a composition.
Have a lovely week! Yours, Fran