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Love is a reaction, and smells are really just floating chemicals. Knowing this, it makes sense to build a dating agency around the idea that scent is a larger factor in attraction that physicality. Enter Smell Dating, the world’s first service of it’s kind.

How it works (from their website)

  1. We send you a t-shirt
  2. You wear the shirt for three days and three nights without deodorant.
  3. You return the shirt to us in a prepaid envelope.
  4. We send you swatches of t-shirts worn by a selection of other individuals.
  5. You smell the samples and tell us who you like.
  6. If someone whose smell you like likes the smell of you too, we’ll facilitate an exchange of contact information.
  7. The rest is up to you.

3 days without deodorant… hmmm, not sure when to do this experiment

Yours, Fran

 

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