The war on sugar means the demise of sticky, gourmand fragrances in personal care also home care. New signals that bitter could be edging into popularity include the following examples:
In the US, Mountain Dew has launched a new variant called Black Label, which is “crafted with herbal bitters”.
Seedlip, a new sophisticated non-alcoholic beverage from the UK combines individually distilled barks, spices and citrus peels.
Hopwater from the US is a “refreshing all-natural craft soda with the aroma and pleasing bitterness of hops”.
The slogan of Hopwater “it’s a little bitter, just like us” says it all… Enjoy the week! Yours, Franziska