Agronauti, Beauty, blog, brand, collaborate, customization, fragrance, Franziska Josteit, In-Imitable, involvement, marketing, OPEN SOURCE, perfume, Personal care, research and development, scent, sharing, transparency, vegan
Agronauti is a new personal care brand that encourages consumers to collaborate & share.
The brand is focusing on vegan products only, and since they are kind of new, they came up with a great idea: why not having people from different expertise areas on board? But how to recruit them? Well this is what they do:
Agronauti is looking for chemists, doctors, pharmacists, students & consumers. You click on CONTRIBUTE on their website, simply register and help them improve/ upgrade their products. “We consider our formulas OPEN SOURCE software, so we used the same tools that developers commonly use for free contributions to software development.
So basically you will become part of their research and development work!
Its a new twist to customization demonstrating full transparency & fostering a sharing culture.
Let’s get involved! Yours, Fran