Lion’s Soflan fabric softener has a range of 4 scents called Aroma Rich. The variants have girl’s names: Juliette, Marie, Annie & Scarlett
The japanese company wants consumers to be able to mix & match their very own scent by blending their fragrance, using a special 3D printed cup.
The website offers 8 recipes for different moods. Moreover, the site also provides an aroma check, where consumers can click through 3 questions on what type of personality you have, and then proposes one of their Aroma Rich variants.
Interactive website – interesting marketing! And obviously, the consumers have to purchase at least 2 variants in order to customize the scent!