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An expert jury of the Tate Modern in London shortlisted four ideas of how to create superior visitor experiences.

And the winner was… Tate Sensorium by Flying Object. Basically it’s an installation of sensory stimulants, which will allow users to smell, touch, taste and hear pieces of art.

The £10,000 prize comes with a further £60,000 to turn the concept into reality over the summer. This is the concept:

Great idea to actually make the visitors experience of looking at a piece of art more tangible and interactive! I like!

Yours, Fran

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