The Garden of Wonders, a Journey Through Scents is a project by the Be Open Foundation, a creative think tank organized in the historical Orto Botanico di Brera in Milan, this spring in the context of the Expo 2015 in Milan, Italy.
The exhibition set-up is designed by famous Italian architect Ferruccio Laviani, who has created a “diffused museum” where all parts will communicate with each other and with the Garden area.
The set-up includes 3 major installations: The Houses of Wonders, reinterpreting 8 historical perfume houses with an emphasis on the design & context of their course presented through the sensitivity of 8 art directors; A Journey Through Scents, an interactive promenade along the historical milestones of perfumery with olfactory fountains that pour replications of these “wonders” and of the main olfactory “styles”, as well as a concise map of the provenance of raw materials and evolution of extraction techniques; and A Vision in a Box, which focuses on the design & packaging elements in perfumery and the various twists it can communicate in the contemporary art world.
The Garden of Wonders, a Journey Through Scents
13-19 April 2015 special preview during Milan Design Week
20 April-24 May 2015