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The Garden of Wonders, a Journey Through Scents is a project by the Be Open Foundation, a creative think tank organized in the historical Orto Botanico di Brera in Milan, this spring in the context of the Expo 2015 in Milan, Italy.

The Garden of Wonders

The exhibition set-up is designed by famous Italian architect Ferruccio Laviani, who has created a “diffused museum” where all parts will communicate with each other and with the Garden area.

Garden of wonders 2The set-up includes 3 major installations: The Houses of Wonders, reinterpreting 8 historical perfume houses with an emphasis on the design & context of their course presented through the sensitivity of 8 art directors; A Journey Through Scents, an interactive promenade along the historical milestones of perfumery with olfactory fountains that pour replications of these “wonders” and of the main olfactory “styles”, as well as a concise map of the provenance of raw materials and evolution of extraction techniques; and A Vision in a Box, which focuses on the design & packaging elements in perfumery and the various twists it can communicate in the contemporary art world.

https://instagram.com/p/1eJbrmCcWR/

The Garden of Wonders, a Journey Through Scents
13-19 April 2015 special preview during Milan Design Week
20 April-24 May 2015

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