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LE PREMIER PARFUM is a fragrance created by 2 women (Pauline Rochas and Carole Beaupré), who founded Coolife Studio in 2000, a photography studio based in Williamsburg, New York, that specializes in shooting luxury beauty products.

o.1940Neither conventionally “feminine” nor “masculine”, Le Premier Parfum is a woodsy floral scent that’s distinctive, compelling and seductive. The campaign is all about sexiness: “The warm and carnal fragrance is intended to elicit desire in the wearer, and in those he or she encounters, by activating the sacral chakra — the energy located beneath the naval that unlocks sensuality and eros.”


According to the founders Le Premier Parfum is not merely a fragrance, but an aphrodisiac: heady notes of ylang ylang, various species of sandalwood, and other secret ingredients embody an androgynous sensuality, registering desire in the olfactory dimension Scent.


Have a good start of the week! Yours, Fran