Mennen, a traditional French men’s grooming company, has launched deodorants for the entire body. The range consists of 3 variants called INTEGRAL. Its actually a clever way of encouraging consumers for more product usage.
Target group are obviously sporty sexy guys that have a high level of energy and that are highly active. On their website the company shows multiple videos of those sporty guys… quite nice indeed! 48H anti-odour claim without aluminium. Usage: from head to toe!
Here is the ad: