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We transport so many beauty care and household products around the world, knowing that they actually contain about 80% of water.

This does not really make sense right! Therefore we see already some developments of concentrated products such as fabric softener, but also cleaners etc.

BUT i have to say that when i saw this genious idea, i was double amazed!


The industrial design project of Moé Takemura aims to question the current situation, and focuses on developing a concept for dry alternative for existing liquid chemical products.

Because we use water anyways when washing our hair… why have it double?

This is how it works:

Dry Shampoo 1

Dry Shampoo

Fully enjoy your weekend!!! Yours, Fran