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The Global Art of Perfumery fair in Düsseldorf is opening its doors for their 7th edition. Date: 7-8 March. Its going to be all about market trends, expert talks, and connections.

Global art of perfumery

A friend of mine, being an independent fashion designer, received an email saying that she should consider to add an exclusive fragrance to her collection as a corporate scent. It would give her brand a competitive edge and opens up new discussions.


But how would our world look like when every label will have its unique scent? Wouldn’t it be too much and just create confusion? Where to start and where to stop…

global art of perfumeryWhat is your opinion on this? Yours, Fran