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Neretin Stas, a Russian product designer, has created a conceptual package design for a collection of intimate care products. Following the idea that the most gentle and delicate cosmetics are intimate care products.

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Reflecting the character of its contents, the package also stands all naked. Its tender color and soft curves resemble the human body, coming in oddly-shaped receptacles with surfaces that resemble human flesh.

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The packaging is taking an interactive approach because every touch makes a bottle a little confused: as soon as you take it in your hand, it will timidly glow right where you touch it. This flirty effect is made possible by covering the package with special thermochromic paint reacting to warm hands. The description cautions, “Be gentle with this package, it is very shy.”

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Titled ‘Naked’, the packaging signals its vulnerability, and more importantly, its authenticity.